Shoemaker & Associates / Cornerstone Atlanta

We understand candidates’ backgrounds and accomplishments, and more importantly, their potential.  Let our Atlanta executive search firm help you recruit the leaders you need to thrive in today’s competitive world.


Headquartered in Atlanta

Shoemaker & Associates/Cornerstone Atlanta conducts senior-level recruiting assignments, executive coaching and leadership assessments throughout North America, as well as globally.

Learn More


Our experience has been in a variety of industries and functional disciplines. Clients include Fortune 500, mid-cap, start-up and emerging organizations plus privately and family owned businesses. An Atlanta executive search firm, our long-term client relationships have been built on trust, confidence and performance.

A Modern, Measured Approach To Recruiting

Our process incorporates traditional search protocols, focusing on the candidate’s competency – Atlanta Executive Searchknowledge, skills, experience, track record and personal attributes. However, these measures alone sell the search process short. We believe the candidate’s fit and compatibility with the client’s organization is paramount to a successful search. Using state-of-the-art tools, our search process focuses on how well the candidate’s style, motivations and brainpower fit the client. We combine the entire analysis, resulting in an evaluation of each candidate’s traits, abilities and special talents, enabling our clients to make the best possible hiring decision.


Our business is built on relationships. Our clients trust us to understand their organization – its strengths as well as challenges. We work with them as partners as we help them identify, attract and develop their leadership team. More than 90% of our revenues are generated from “repeat” clients or organizations referred by clients.

International Reach

As a member of Cornerstone International Group we have strong relationships with like-minded retained search and coaching organizations in the primary business centers of the world. We can conduct assignments almost anywhere, working with local network members who we know personally.


Recent Articles From Our Blog

The new 80/20 rule in recruiting

The Pareto Principle, introduced in 1906 by Italian economist Vilfredo Pareto and developed further by Joseph Juran, is widely known as the 80/20 rule.  It states that in every event, 80% of the outcomes are contributed by 20% of the causes.  Believe it or not, this has a heck of a lot to do with recruiting top talent!  But perhaps not in the way you imagine. In the old recruiting model, the 80 / 20 rule was used to mean that successfully filling a key position depended 80% on finding the right candidates, and 20% on everything else.  Emphasis was on identifying potential candidates. Like many things that have an impact on organizational performance, however, recruiting is changing, probably more dramatically than most others. Social Media and readily available data have made it much easier to find individuals with the desired background and experience.  And this, in turn, has given us yet another meaning to the 80/20 rule. Emphasis has moved from identifying individuals who have appropriate knowledge and experience to making certain the person who joins the organization fits.  This perspective has flipped the rule.  Today, only 20% of the success in filling a position is based upon identifying potential candidates and 80% of the success is determining their ability to be successful in the future in the specific organization. The recently released book Agile Talent, by Cornerstone International Group member Ralf Knegtmans, points out that successful recruiting projects require understanding a number of things about  candidates, including their: Ability – what the individual knows and what they are capable of Personality Traits – what distinguishes the individual...

Why should someone hire you?

Talking with my grandson, a college senior interviewing for an internship, made me think about one of the basic questions everyone must address every day. Most of the time it is not in the forefront of thoughts, but it certainly is important to keep in the background.  It is one of the first questions I ask when coaching individuals, whether they are determining how to be better or to find that next perfect role. Why should someone hire you? Face it – people who can contribute are in high demand.  How they convey what they offer is extremely important.  Hint:  what you want is important, but what you can contribute is critical. Successful people think like entrepreneurs.  They are passionate; they focus on attaining goals; they overcome obstacles; they make decisions; they take risks; they are committed to success.  If that describes you, you are taking responsibility for your own success, and in doing so, helping the organization succeed. Managing your career requires effectively communicating why you bring value to an organization, the one where you are currently working or one you would like to join.  Here are some suggestions to assist you in creating a message: Assess yourself. Understand your strengths as well as what you are passionate about. Put yourself in the buyer’s perspective (the person you want to convince). Recognize what she needs to accomplish – what she would pay you to deliver. Communicate the value you bring; do not focus on what you want, but rather on what you offer. Consider previous experience only as your foundation; emphasize what you have learned and how it...

Don’t throw the people out yet – technology requires people

The future may be all numbers and codes. But technology requires people – and not just any people!   Ever feel smothered in numbers?  Someone comes up with a new approach, a new insight or a new product and voila!  We have Work 4.0; Wireless 4G; AI; iPhone7.  Another number.  Another thing to learn. Another new piece of technology.   But technology is good, right?  It’s how to win today and how we’ll keep winning tomorrow.  A recent study of CEO’s of large global organizations revealed that 44% of these leaders believe robotics, automation and artificial intelligence will make people largely irrelevant.  Almost two thirds view people as costs, not value generators.  This seems to indicate that technology is taking over the world!   That’s a long way from my perspective.  I’m in the people business.  People are the reasons things happen; they work with machines; they interact with other people.  Technology is indeed critical but people are more so.   Here’s one reason why.  The arrival of a technology is usually for the better.  But there is always change, and handling change is a challenge.  That’s where people come in.   If you are a change agent, will your organization be able to accommodate your approach?  If you are an organization that has a culture of change, will you be able to attract individuals who can thrive in that environment?  If you are an organization that needs to create a culture that encourages change, how will you begin?   With people.  But we’re not talking just any people.  If selecting the right technology is critical, finding and engaging...

Members of

desc-logo -Atlanta Executive Search icf-logo corner-logo

Contact Shoemaker & Associates - Atlanta Executive Search